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Tactics: "The Rejection Hotline" is a Humor Magnet For Young Adults...and An...
It's never comfortable rejecting potential suitors face-to-face. RHbrands, a mobile and in-call media company, claims "The Rejection Hotline®," located in 200+ cities across the country, including...
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Younger Generation of Customers are Less Loyal to Banks
Banks Must Shift Gears to Attract and Retain Gen X and Gen YBanks' most loyal customers are their oldest customers, while Gens Y and X are the retail banking customers of the future. They're also the...
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Brand News – Best Buy, Kohl’s, Sears, Kmart, JCPenney, Tic Tac,...
Holiday messaging from many retailers this year is downright pragmatic: Best Buy (BBY) touts reliability and trust, Kohl’s (KSS) talks pricing, Sears (SHLD) and Kmart promote layaway and JCPenney (JCP)...
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Research Insights: Gen Y Auto Buyers Want Style, Affordability and...
A just released survey from Deloitte, "Connecting with Gen Y: Making Cars Cool Again,” sheds insight into what captures the automotive imagination of Gen Yers. The majority of respondents felt a...
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Social Networks Increase Potential of Reputational Risk for Organizations &...
According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in...
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